SMS messages that you send from ezyVet could include a mandatory unsubscribe message. The mandatory unsubscribe message is necessary for compliance with ezyVet's SMS provider. ezyVet automatically adds the unsubscribe message at an interval of 28 days to each SMS message that you send from ezyVet.

The unsubscribe message text shows Reply STOP to unsubscribe.

A client could accidentally enter STOP in a reply to an unsubscribe message. If they want to receive messages again, they can enter UNSTOP or START in a reply to the initial unsubscribe message.

Unsubscribe message costs

The unsubscribe message text could automatically add 27 characters to an SMS message. As a result, the 27 characters could increase the cost of an SMS message that you use ezyVet to send.

To prevent the cost increase that could occur:

• A practice manager can decrease the number of characters of the applicable SMS templates
• You can decrease the number of characters that you directly enter in the applicable box before you send an SMS message

The ezyVet SMS provider charges your organization for each SMS message that you send to an unsubscribed client. If your site has communication tasks configured, ezyVet could automatically send SMS messages to unsubscribed clients (for example, appointment reminders). To prevent the automatic SMS messages for unsubscribed clients, find the applicable contact record. Then, clear the For Reminders/Automated Communication setting of the applicable phone number: