About Vello campaigns
Use Vello campaigns to send high-quality emails to clients.
Examples of emails that you can make and send with the Vello campaigns feature include:
- Newsletters
- Promotions
- Information about overdue medical services
- Changes to your practice open hours
- Staff changes (for example, new staff announcements)
Email filters for Vello campaigns
Vello campaigns includes a set of filter types that you can use to send emails only to specified types of clients. For example, you can send emails only to clients with pets of a specified species or age. For more information, refer to Email filters.
Email variables for Vello campaigns
When you use Vello campaigns to make an email, you can select a variable for the email subject. When Vello sends the email to each client, Vello replaces the variable with the correct information.
This table gives:
- Each variable that you can select and its function
- An alternative that Vello automatically uses if the applicable ezyVet data for the selected variable is not available
| Variable | Function | Alternative shown if PIMS data is not available |
|---|---|---|
| Owner first name | Select to show client first names. | client |
| Owner full name | Select to show client full names. | client |
| Pet name | Select to show pet names. | your pet |
| Pet species | Select to show pet species. | No alternative shown |
| Pet age | Select to show pet ages. | No alternative shown |
| Appointment history | Select to show the date of the previous appointment. | last appointment |
| Practice name | Select to show your practice name. | No alternative shown |
| Practice address | Select to show your practice physical address. | No alternative shown |
| Practice phone | Select to show your practice phone number. | No alternative shown |
Content builder for Vello campaigns email
Vello campaigns has a content builder that you can use to:
- Add images to an email from your device or from a web address
- Add text to an email and make formatting changes (for example, headings or italic text)
- Add sections to an email and to change the sequence of sections
- Set colors for backgrounds and borders
- Save an email as a draft
- Show a preview of email content
- Add links to other sites and content
Note: Each email that you make with the content builder automatically includes a locked section of content. The locked section has your practice name and address. The section is mandatory and is to agree with Canadian Anti-Spam Legislation (CASL) and Australian Spam Act regulations.
Tip: Images that you upload with the content builder for one Vello campaigns email automatically become available for you to select and use in other Vello campaigns emails.
Note: Vello campaigns emails cannot have file attachments (for example, a PDF document).
When you add content to an email, the content builder automatically does checks of the content and tells you about problems. For example, if the email subject or an image address is missing, the content builder tells you with a list:
Access to sent emails, draft emails, and scheduled emails
The Campaigns screen in Vello shows a list of:
- Emails that Vello sent with dates and times
- Draft emails
- Scheduled emails
If an email entry shows Draft or Scheduled you can select its vertical ellipsis ( ⋮ ) to:
- Make changes to the email content
- Remove the email
- Make a copy of the email
- Show a preview of the email
If an email entry shows Sent, you can select View report to get access to the campaign report for the email.